| Brand: | Fresh Ego Kid |
| Founder: | Marvin Morgan |
| Established: | 2010 |
| Hometown: | London |
| Website: | www.FreshEgoKid.com |
About Fresh Ego Kid
Fresh Ego Kid was founded in 2010 by the late Marvin Morgan. Marvin was a professional footballer for 10 years, and he began developing Fresh Ego Kid in preparation for retirement from the sport. In the brands early days, there was a primary focus on headwear, however it wasn't long before they covered all of the streetwear essentials.
Fresh Ego Kid was widely embraced quite early on, partly due to Marvin's professional football connections, but also because of its clean aesthetic and positive branding. While the word "ego" often has a negative connotation to it, Marvin pointed out that we all have an ego tied to our self-image, and Fresh Ego clothing was designed to make the wearer both look good and feel good before stepping out to face the world.
The Fresh Ego Kid label covers more than just clothing. Marvin also created Fresh Ego FC; a football team dedicated to raising awareness about mental health, racism, and life after football.
