Brand: | Mains London |
Founder: | Joseph Olaitan Adenuga Jr aka Skepta |
Established: | 2017 |
Hometown: | London |
Website: | www.MainsLondon.com |
About Mains
Mains London was launched in 2017 by multi-faceted Grime pioneer, Skepta. After just two years of trading, the fashion brand ceased all activity, in order to redirect itself. Between the brand shuttering in 2019 and the relaunch in 2023, Skepta increased his fashion credentials, modelling for high-fashion brands including Burberry and Givenchy, as well as signing a deal with Puma which saw him become their Global Ambassador by way of a partnership deal with his creative agency Big Smoke Corporation. Mains' 2023 relaunch was headed by a new Chief Designer, Mikey Pearce, with support from Puma.